[Music] welcome back new viewers and in this segment of our program we are going to have an interesting interview with mr abdul makhdi he is an executive business coach who uh will tell us more about the key questions that their business owners should ask themselves as eddie and 2020 morning good morning and thanks for having me good morning mr abdul always a pleasure to have you with us to start with what is the first question that a business owner should ask himself as he is assessing the year 2019 as it is wrapping up and what should be his question for what he should be doing in 2020. yeah i think that would be are you playing to play or playing to win because in business like some businesses do exist for a while and have been around for a while and they are not thinking about how they are approaching the problem how they approaching the products how they are selling the products how they are delivering the products and accordingly they would have a lot of other opportunities that you’re not looking at so the big question by the end of the year which actually comes naturally because that’s the time of the year in which people are like closing their accounting records and looking at the business performance so it naturally comes in that there’s a lot of questions and a lot of activities goes around assisting the previous year in terms of how well we performed and looking at what should we doing next year from our perspective what we think about once we really look at it from a strategic standpoint is you might actually be performing very well but in in the wrong market or this product might be like an old product there are new products in the same industry or you might actually be better be competing in a different industry so these are all big questions that people need to start asking themselves one of the big challenges that owners usually do not have like the time and also sometimes not like the setup and the intellectual capacity and the knowledge of pursuing such activities so i think like organizing events and activities for them in which they can get together and like produce something in a short period of time that’s one of the most important things for them to do during times like this by the end of the year so mr abdul what are the strategies that business owners need to change in the coming year yeah i think like when it comes to strategy because the strategy seems like a fancy word and like there’s a lot of like thinking a lot of like guessing that goes around a strategy is like simply answering a number of questions so if you define like which industry and which products are you offering in the market to which customer and how exactly are you offering it what is your competitive advantage what is your pricing and how your organization is serving that and how are you building sustainable profitable advantage out of that probably if you build that you arrived at what a strategy is yes i think it’s um it comes into analyzing each of these questions and looking at how do i answer this as a business owner so if i’m able to look at let’s get started with the industry and the products that we offer if we look at let’s say that we’re in the tourism industry so the tourism industry have been around for a very long time like it’s egypt so it had been around like um but we can actually look as a tourism company where we’re selling tourism products expecting people to arrive at our gates in downtown cairo and this might be a very kind of old way of approaching like direct traffic but now we have the internet so a lot of people actually come to egypt and they have booked already everything so they are not looking for anything to be booked while they are there so does this mean that we need to have our offering in our marketing being done online that’s a very simple question an example for how changing the way that we work could actually lead to better outcomes yes and that goes to every other aspect that we talked about mr abdul allow me to to ask here as a live co as a business coach what advice do you give here the business owner as how he should be reassessing what he is doing he is uh is having to reassess the product that he is producing um at the time he should be doing some renovation here to cope with the the the new developments the new technologies how years you should be handling the product that is providing yeah i think the first thing is taking a step back because like during the year and mostly owners they are also owners who are operating the business so once they are involved in the business they are working in the business so they are like in touch with the operation and how different employees interact and how our customers interact so like you need to take a step back to be able to look at the business from a distance and that’s something that’s needed you have reassessment for them exactly exactly to do reassessments so yeah it’s even one of the things that we do is we take them to like out of the country out of the whole city so sometimes we go to the countryside we go to other like retreats around like coastal cities so this is very necessary for them to disconnect with the business and to be in a new environment so one of the biggest challenges is actually disconnecting that’s the first step is that you have to disconnect with what’s happening and look at it from an assessment standpoint with very simple points and ideas other than going through a lot of materials to to study so having this time and space in order for you to afford to do that that’s one point and also to be able to produce something out of it that that’s quite challenging so the first advice is to disconnect indeed so mr abdul how does the business operator know that he’s targeting the right customers and how can we define the segments and position the product and the business is uh in the market yeah i think like products it starts with the industry but if we like um like industry is going to be like too much for us to be able to analyze to look at how the industry is performing to look at like how the industry dynamics for that the biggest winning companies within this industry like to cluster that and understand the offering in the market share and then we get into the products because like understanding what kind of product at what phase is a product that we’re offering is very very important so we understand it as emerging products like if you look at all that like for example technology in egypt you can look this as like emerging offering like people trying to get you to do everything through the internet so you can say that there is a level of growth that goes into that but it takes its time like it went well with transportation so it’s kind of emerging so you see these emerging offering and there are like growth phases like products in the growth phase you can say that in transportation for example like technologies in the growth phase so that offering is in a growth phase so we look at the products that’s it’s not people not a lot of people are utilizing it and then the product that there’s a lot of people going to be utilizing that within the next months and years and then there are other old products that have been around for a very long time there is a high competition in these products and accordingly there is a low profit margin so you have to understand where your offering lie exactly in terms of like this circle is this something that said that’s old and there’s like little profit margin but it’s it’s uh it’s sustainable and you expect how much money you’re gonna make or this is something at the gross growth phase like the best area to operate is in the growth phase if you understand that this is a product there’s a lot of growth going there you need to be there because that’s where the money is and that’s where the growth is so if you’re able to operate out of this growth phase that’s going to be vital and the next question that you need to to ask yourself is how do i actually sell this product because you understand that there are like there are different products that that can sell for like two pounds and the other for 20 pounds so it’s my product should sell for two or twenty and based on based on what because also that’s a different messaging and different customer and different channels to to decide so understanding like how do i position my product in the market is also very vital and also takes a lot of understanding and analysis to what’s being offered and that competitiveness within a product i might figure out that i actually would better go for a niche like a differentiated like a high cost product and that and accordingly i need to invest in the development according accordingly so there is there is some and usually the working strategy they say that there is part rigor part is a lot of intellectual work and analysis and part is about creativity so it’s about coming up with new ideas and innovations so like balancing both of knowing the data and knowing what are the possibilities so mr reabdo how do innovation and flexibility a play at all in all of this and is strategy something you can change in the future or event while executing yeah that’s an excellent question and i think it’s actually a big question like why we’re looking at strategy by the end of the year and why we could actually have been looking at a strategy along the way but it’s always it’s always about milestones so if we say that we’re going to be looking at our strategy at each quarter that’s going to be effective for us to judge that i think some of the big stories is that there is uh there is a company that was selling like an accounting software for individuals and they were like they were getting a lot of inquiries from their customers which actually meant that they were not using this accounting software for individuals but rather they are using it for companies when they looked at it they saw that majority of their users actually are small business owners so they built another tool that specifically made for small small business owners and he made six amounts the business they were making out of their tool and that happened through their openness and flexibility to discover what the client wants what the customers want and being able to adjust the offering based on that so there’s like strategy is never guaranteed so this is also strategy is an experiment so you come up with ideas and basically you experiment with that you have a strong understanding that this is more likely to work so it’s always called the optimal strategy it’s like the strategy that’s most likely to work but you execute that and you learn from the response in the market and you adjust your strategy so working your strategy is something you have you have to be doing on a ongoing basis and flexibility plays a major role in that yes to what extent innovation and flexibility is play are playing an important role in all of that in uh choosing the the right uh business and in continuing to do so and to develop and to have innovative ideas not to to die in the in the business or not to have innovative ideas so you fade out yeah exactly i think i think the first step as we said is it’s about the process because we’re talking about someone who had been in the business for a long period of time so when they think about their businesses thinking about like gigging getting like 7 30 a.m in the morning and then just going to work and then like interacting in a very specific way so for them to get out of that and to get into a creative process or semi-creative process it’s quite a challenge so that’s why in order for them to be able to get this stage you need to disconnect them by saying that we are taking it going for a retreat so we’re getting out of town so we’re getting into a countryside we’re getting to a coastal city so for them this trip actually has like a psychological effect in terms of brainstorming exactly i’m gonna be i’m gonna be away from my office and then i’m gonna be like thinking of new ideas and also having this as a guided session in terms of you have someone who really tell you now we’re gonna be doing that and you need to think about that so it’s it’s like evolving in like a conversation like because usually when we talk about like um like a strategy initiative with consultants we expect to produce like 30 pages documents that really saying different aspects analyzing different aspects but if you have a single piece of paper and then you’re playing with variables and you’re building different scenarios yourself and you’re able to judge accordingly that’s like like that’s an environment in which you can come up with a lot of innovative ideas and you can have a lot of flexibility in choosing with them while we work with entrepreneurs we usually advise them to produce three different scenarios so you assess your this year’s strategy and then you produce three different strategies and then you choose it’s your job then to choose which strategy would you like to pursue exactly so can you tell us a simple step-by-step formula our audience they can go through uh to develop a possible strategy for their business definitely i think like there’s a canvas that’s already designed that actually should be used in designing these strategies it’s actually created by like two two of the biggest names in a strategy a.g lafley who was like the ceo of png for 10 years and who transformed the company and the dean of one of the businesses schools in canada so it’s uh it’s um like it’s a very very kind of known i think you can find it in google and work through it it starts by defining what’s our winning aspiration how do we define that we have won and also there’s a lot of tricks that’s that’s there in terms of defining ones that are winning aspirations so one of the biggest pitfalls is that people say that i would like to double my sales next year and this he’s saying like doubling our sales is going to be something like positive and there’s an element of looking at your goal based on the industry so understanding that like if i’m selling like 6 000 units and the market is worse is like 50 000 so by then and i have three competitors that mean that i actually have two percent market share so looking at your winning expiration based on the mark in the total market share is very effective for us to make sure that we’re actually making the best use of our assets and our our time also while running the business so what is our winning aspiration where do we play so where exactly are going to be selling that where the geography which kind of product categories how do we win what is our competitive advantage like how do we kind of offer the products and then what are the internal capabilities that we have so what kind of employees do we need to have what kind of professionals do we have within the company and then what are the management system what are the the system of reward and management that we need to put in place in order for us to be able to manage all this process so it’s just a single piece of paper if you go through it answer it like why also understanding like that the defining factors of each kind of question but then you can actually communicate this strategy in three minutes so it’s always an effective approach for you to develop that even as a business owner or someone who works very closely with the business owner who can actually have that and sit with the owner for 30 minutes and have a conversation about it so sir to what extent does the wellness of the business depend on its employees experience within the company years in business yeah definitely if you look at it from a strategic perspective we say that if business is going through a lot of shifts and a lot of pivots and a lot of changes that mean that employees need to change and shift with what’s happening in the business and actually not all employees do have the capabilities to shift and change like and also there are a lot of like psychological aspects like positivity positive attitude etc that plays a major role in doing all these kind of shifts and change management so when we look at it in terms of defining the the hard side in terms of the technical skills and also the personality the personal skills of these employees is very very vital for us to be able to kind of develop this strategy because if we take the owner away from the business and we work with them on developing a strategy and they go back to their employees it’s gonna be impossible for them to operate that because like employees do have a different kind of mindset so by then that is like the next step once you come up with a strategy like a good approach is that you involve as many of your staff as possible for them to understand that’s what we we’re going through so engaging employees whether at the first session or the second session the challenge for them to understand what’s happening but actually get them to be more supportive of the initiative because they understand what’s going on they are not threatened by the changes taking place and also it becomes that if someone is not it’s not okay for them to be part of that change but then it’s might be a good choice for both the owner and the employees to kind of to break that partnership so finally i’d like to thank you mr abdul maghdi executive and business coach thank you for being with us today thanks for having me thank you very much thank you and by the viewers we come to the end of today’s edition of breakfast show i’m shining either and i was joined today by my colleague thank you and they see you tomorrow with a new

be talking on the second segment of the show on the effect of new technologies and advanced technologies and accomplishing business in egypt and worldwide of course we will be talking about youth entrepreneurship and how can they accomplish business using the different applications and specified or made for this uh special target and we also be using talking about using internet mobiles even the social media to accomplish business and on this issue we’re glad to be joined by mr abraham entrepreneurship and expert on smes thank you for joining us and good morning

thank you for having me thank you good morning mr dr abdulrahman and let’s first uh talk about the effect of what you’re doing on entrepreneurship and how could it be able to be pushing business uh climate in any country yeah i think what are we talking about when it comes to technology and how technology disrupting the business i think like in the recent years we all see how fast technology is evolving so it’s just a matter of years and technology are being turned around and people have to update their software and change their hardware and also like the vast growth of the internet and in the best decade that makes things evolving very very fast and i think when we talk about either starting a new business or existing businesses this evolution of technology and this rapid change in technology will have to affect the way business is conducting is being conducted and we can look at this from an entrepreneur as people who are starting new businesses they have to take into consideration the utilization tools and the potential customer base that’s using this technology if we can look at like businesses like the car sharing apps like um different type of applications that reporting traffic like using events we can see lots of successful examples that’s utilizing the um active users on the internet and if we look at industries especially in the us for example there’s a massive technology industry that takes advantage of the availability of users on internet for e-commerce or different types of applications like ending with the application uh pokemon go even like it’s uh it’s an old game that was brought back as a mobile application and increased the valuation of the company by almost nine billion dollars so all these are ways in which technology is changing the business sphere right uh what about the you’ve just mentioned the different applications used specifically for watching business would you tell us more in detail so what types of applications are used to accomplish business definitely i think it’s uh starting from the business creation process i think if you’re doing planning for your business you will find different tools that’s currently available that can help you plan ahead for your business like even developing a business strategy uh hiring you can use internet for hiring you can use accounting softwares online accounting softwares to manage your accounts you can use um like different websites with which is going to send you some knowledge about your industry updates about what’s happening with your industry you can use what we call the crm or customer relation management tools which that you can have all your customers in a single tool and you can even like connect the records to the internet so you can look at their twitter stream their facebook profiles what they are sharing online so all these are different set of tools that businesses can use today in order to enhance their knowledge and awareness about their clients and also save a lot of coasts and have much more efficiency in the way they conduct business right uh what are the challenges that are meeting interpretership here in cairo from your own perspective if we’re talking about entrepreneurship we’re just starting new businesses we’re going to see that like technology makes it easy but in order for you to kind of move move ahead you have to have the right to bring the right talent into building the right software tools or technology tools and i think like the funding space in egypt did not mature to the um to the needed maturity level for entrepreneurs to be able to kind of graduate um world-class applications and world-class uh software and technologies so in terms of developing new technologies it’s still challenging to write to find the right like funding sources for that so lots of egyptian entrepreneurs and companies who start in cairo and find some success or potential we receive funding from outside each when we have to relocate either to the gcc or to the u.s to further invest in building their technologies and eventually it becomes um like a a company founded by egyptian but it’s not an egyptian company so um the challenge of the funding the challenge also the market itself is that the user days in egypt egyptians and the region the use of technology did not mature that much yet the use of online payment is not that popular so all these are challenging challenges in accessing the user base in egypt and monetizing that so usually the talent front and development of technology for entrepreneurs and also the customer base for them and utilization of online payments these are the two sided challenges that usually technology entrepreneurs face right as an entrepreneurship expert how do you think we can or the government maybe can help the youth in establishing small businesses of course we’re talking here about smes or small and medium enterprises how can the government support this yeah i think like if we look at different um environments and how the evolution of small medium enterprises and startups has happened i think there was a little intervention from the government where only like the green light which i see that in egypt the government is doing some efforts when it comes to different entities like etida for example it’s a it’s an entity by the government by the ministry of communication information technology it’s specialized in helping small medium enterprises in a technology space and also there is a subdivision called teak or technology innovation and entrepreneurship center which is also specialized in helping entrepreneurs so these are government entities um that’s working with entrepreneurs i think like there has to be a different way to look at the industry because most of the government decision comes into building um real estate building hubs and and i think we need investments more in the mines and investing more into the culture of utilizing technology looking at very seriously at online payments so things that goes into the routes like online payments and like investing in the talent i think these would be more valuable um beside the investment in real estate and the major projects tell me exactly what do you do in your office i mean uh telling you to project and how important is it in that field or that medium yeah for us we’re specializing in helping entrepreneurs so like usually entrepreneurs find us by searching on google searching for egyptian entrepreneurs or startups usually land on our website and then they register and they send us their problems or they send us what do you want to accomplish so what we do is that we analyze the profiles of these entrepreneurs and we categorize them as well we can see that there are startups there’s high growth companies usually started by people with experience in technology or having someone who’s experienced in technology on board who want to scale very fast so these are fast growth companies that’s called startups there are others that’s small and medium enterprises companies that existed in the past five years they’re already very stable they have a number of employees and things have been moving steadily and usually these are looking for how to use technology to grow our business so the challenge for the first segment is how do we build our business based on technology and and kind of utilize technology as a platform the small medium enterprise which i think is going to be the vast majority of egyptian entrepreneurs they are running small medium enterprises stable yet small companies that wants to utilize technology to scale its operation which i think that’s where the majority of work is being done is that facilitating access to advanced technology to small medium enterprises so our mission is usually how do we bring the best available technologies to egyptian small medium enterprises there are some very interesting business models that make the investment and technology early on for businesses very small for example you can subscribe to a tool for your accounting needs and you can do this by paying a monthly subscription so it’s a pay-as-you-go basis um these are type of private uh companies private business companies support giving this this support this yes right of course there’s a lot of obstacles hindering small and medium enterprises in egypt up till now what are the major obstacles and how can we overcome them yeah i think like to distinguish also between the startups and the small and medium enterprises serves that they be young fast growth companies they have their own set of challenges and also smes do have their own challenges i think if we if we look at the uh the positive side i think ceremonial enterprises needs it we need to look at their structures and we need to kind of advance the business knowledge to kind of manage the business more professionally and firmly and like above all looking at the business opportunities differently so having the the knowledge of business strategy and understanding where the market is going and how to shift towards that so i think um like evolving a small business into a dynamic evolving environment changing the market and changing with the technology and that’s where the opportunities lies for a majority of these small businesses of course there will be challenges when it comes to funding do you want to scale their operation and you want to like find external funding there are some challenges there there are challenges in finding and retaining the right talent for them so all these are challenges that exist for small medium enterprises but we look at if things are going well on the technology in an innovation market front you’re going to always find a solution to these kind of challenges right mr abdulrahman magdie entrepreneurship expert many thanks for joining us sir thank you thank you for coming and i guess this brings us to the end of this edition of the breakfast show my name is tina and all the pleasure to have with me ramsey for saturday morning partners until we see you again tomorrow have a great day [Music]

welcome back and it’s time for our first segment here on breakfast show and today we will be talking about youth and entrepreneurship and means of helping them in starting a new business in terms of labor marketing as well as the various improvements that could be added to their business and economic empowerment and joining us right now in the studio to shed more light on that topic is mr abdulrahman maggie is a writer as well as an entrepreneur expert welcome with us and good morning

good morning it’s a pleasure to be here good morning now let’s start by defining uh what is entrepreneurship because so many people don’t really understand the definition how would you define it to us yeah entrepreneurship is defined as the practice and the skill set needed for people who want to start and grow their own businesses so the word entrepreneur it comes from the French and it actually into two uh segments which are the ones who start enterprises or the ones who start companies yes and um like even like one of the things that we did we tried to figure out in the Arabic culture an Arabic word that corresponds to entrepreneurship and we couldn’t get any close to that but uh i mean like there are some words that expresses being self-reliant and dependent and the ability to build things in your own so entrepreneurship is the practice of building businesses

okay mr abdulrahman now in terms of our youth how can we help them sort of business especially that usually they have a low budget

yeah i think the good thing is that startup entrepreneurs usually start with a very low budget and i think the good thing also that we can look at most of the successive stories that’s very popular around the world globally and also in Egypt because like in the recent year we started having some local success stories as well if you look at the Microsoft the apple all these companies we know that they start in the garage so the good thing about entrepreneurship is that you can start from anywhere and it becomes a matter of the skill sets and the ability to build move step by step to be able to build and scale the business so for Egyptian youth the good news is and now we have the internet now we have like changes in the structure of how business is being conducted now we have more openness from the bigger business historic with the smaller businesses and now we have like smaller opportunities exist exists in uh in the market which entrepreneurs can take advantage of of course it’s not an easy process there is lots of steps and lots of challenges along the way but we can say that the opportunity exists for those who can get themselves involved with the network because if we talk about it step by step if i get the idea or i have the passion or i have the dream to start my own business first thing i need to do is that i need to hang out with the people who are starting their businesses so if i have to find if i’m an egyptian youth and i want to start my own business i have to find where are the people who are starting their businesses hang out yes and you can find lots of events lots of clubs or you can join other youth for starting your own businesses online of course yes online and offline there’s lots of events taking places there’s lots of hubs that’s starting that’s called startups and like if you use uh even like google you can figure out some of these hubs that exists in in Cairo and also in other governorates around Egypt so if you hang out with the right group of people already starting their own businesses you will be involved with the events the right events that will equip you with the skills with the network and then you have to get the idea once you have a solid idea that actually touches your own passion by then you can really start taking the first step uh searching for your co-founders the guys or the girls that I’m gonna start the business with i kind of start assessing the financials i can start looking at building my marketing plan and my business plan probably i would need funding i would like to hire a couple of people get my first office scale get my first client and keep moving until i able to expand a business and the good thing is that if you look at the past five years there are at least four egyptian companies that were able to raise funds from outside egypt in more than one million dollars so egyptian youth who started businesses in the past five years they were able to get external funding of the amount of i mean external funding like international funding from major investment companies in the uk in europe and even in the u.s these egyptian entrepreneurs they just they were just like me and you and they uh they started up the exact same way that i just told you hanging out with the right crowd uh like being open to learn new skills engage with the right crowd work an idea be flexible to pivot and change the direction and by carrying all these steps and enjoying the process eventually we’ll be able to build and scale a great company

okay perhaps what distinguishes startups from other types of business is that you can cut down the number of staff and you can actually start up on your own and i have seen personally so many people who started just on their own and they started their online business and that was what distinguished them from from other types of business for example i’ve seen people working in the field of jewelry making jewelry and marketing their jewelry uh online so uh how do you see the what characterizes uh entrepreneurship from other types of business

I like to define is entrepreneurship i like to say that entrepreneurship is is a quite a generic word for people who want to start their businesses but there are different types of businesses okay there’s a lifestyle business and there’s a startup business so a lifestyle business is something that depends on my own lifestyle if I’m a jewelry designer for example and i think that um i used to work at a specific shop and I want to start my own business and the way I think about this and by the end of the day what distinguishes a lifestyle business from a startup business is how I think about it I might have the attitude is that i want to just build this as my own business so other than giving my time for employment I’m going to work in this business and keep it a small business to a lot of extent have my own job and this is going to be my lifestyle business on the other hand startup business is something that i design for growth so start usually have innovation lots of innovation and have massive potential so in the lifestyle business I’m gonna design like five pieces and sell it per month and I’m gonna make x amount of money and that’s how I think about it for the next five years for a startup business i would like to write down the process of designing the jewelry and i want to organize the production line of the jewelry and i want to scale this globally i want to sell all around the world and i have no ceiling to the amount that I would like to to sell so these are some of the decisions that entrepreneurs have to take early on would i like would i like to go for a lifestyle business or what would i like to do for a startup business um actually both can be started in a low budget uh but startups would require more effort would require more knowledge and also require external capital because eventually even if i start with two employees and i proved the concept so i built a product for example a technology product a product where people can purchase um like anything online for example and by then i started with with two people two employees and i arrived at the area that there is demand that i have to scale and i have delivery to handle so then i need external funding so startups requires external funding it needs lots of other different types of support so startups is high growth and this might not be suitable for everybody because it’s quite challenging a lifestyle business on the other hand and like one of the things that i see and actually lots of ladies for that is that especially ladies they get into the lifestyle business and they do excellent and some of them actually scale this and make it much more bigger businesses so um a lifetime even more convenient for women who have children who are working on other jobs for example unions especially i mean stay-at-home moms yes or usually are not employed we usually start lots of them in Egypt right now they are starting lifestyle businesses and they’re even even to shift and to scale these businesses like and also um ladies are also starting startup businesses there are some like some of the best startups in Egypt are actually started and led uh by ladies as well so it’s like a decision that you have to take when i go for a lifestyle or go for a startup um and actually i can shift i can start as a lifestyle lifestyle and then i shift at the right moment into this is a startup I’m going to open up I’m going to hire people and by then i decide to get myself out of the process and just oversee and design the process and make sure we’re able to grow tremendously now in terms of the startup business these they need as you said external finance and although recently like during this month there were a lot of inter and advertisement from certain national banks that encouraging the use come and do your own startup business and we’ll finance you but still do you feel that the banks in Egypt especially the interest rate is really helping the youth in terms of taking a loan and starting their own business because usually the interest rate is quite high well like i know about the initiatives of lowering the interest rate to five percent which is an interesting initiative but i think that that would go for more established businesses because the banking sector do have requirements and these requirements are not fit for someone who’s just starting a business so you need like they’re going to be requested at least three years of fully furnished accounting which is not gonna be available for a company that’s just starting out so there are some complexities that comes into that like dealing with banks and also banks are risk sensitive um so it just makes the startup the early stage businesses are not very favorable choice for them to get involved with but the good thing is that this startup in industry actually there’s especially in the us there’s which is something also that’s arriving in Egypt like quite slowly but it’s it is starting to evolve with time there is a finance industry that works in a startups there is a venture capital this is an industry that’s specialized in hunting the ideas that would have a potential for growth that things like Facebook things like all these small businesses that have the potential to grow these investors would be able to kind of invest a hundred thousand US dollars today and probably in six months this hundred thousand would become a one million dollars or 10 million dollars and in some cases can like get a 1000 x if the company is successful and growing properly so probably if we want to look at this strategically we would look at the possibility of finding the right investment vehicles for this startup stage because it requires a different mentality a different risk appetite and around the world the tools that entrepreneurs can use to develop and grow their businesses have been emerging and the biggest trend right now which I think is suitable to the Egyptian mentality is the crowd funding which is basically that you can submit your idea and you can allow other people to invest in your business so I think this is an excellent opportunity for Egyptians because lots of Egyptians would have a small amount of capital we usually put it in the banks or the invest in real estate if we tell them that there are existing startups that needs cash to scale and these actually are highly qualified individuals running these startups and they have been doing this for three five years and right now they need five hundred thousand Egyptian pounds and the potential for them in two years to reach this amount and you can actually each contribute like 20,000 pounds or 100,000 pounds and you own an equity in this company so like potentially a tool like that would allow entrepreneurs in Egypt and would give them access to something that would like help them source the the right capital for their companies and also with given an alternative investment opportunities to those with a small amount of capital would like to invest so I think when it comes to the banking sector maybe if we think about it differently of empowering the emerging vehicles for investing in startups and small businesses this might be a good option because I’m not sure how the banking sector would get into investing in startups even like this didn’t happen in the U.S. this didn’t happen like in a lot of other countries around the world the banks are still very risk sensitive so you usually do not engage in a very early stage of start-ups

okay how do you see entrepreneurship when it comes to affecting the egyptian economy ?

well i think to be honest i think that’s how like where the egyptian economy should be going and it should be going way more stronger because if you look at egypt like you have like a youthful huge youth population these youth population they are mostly graduating from university universities they are highly skilled uh they are very ambitious they are very well connected with the rest of the world in social media and they are very good at using technologies they they speak foreign languages so they become a very very important and strategic asset that can actually build businesses to sell products and services all around the world so right now there are the business models that allows building businesses that works on the internet or even like that uses the internet as a marketing channel for the products and services so i think if we look at the egyptian economy and if we look at the youth and the potential that start-ups would happen and actually around the region we have examples of countries that was able to create what they call the startup nation is that like the whole university all those graduating they are actually starting businesses so they are not the graduation projects for example becomes an actual business and we have some successful stories of egyptians who actually took their graduation project into becoming an actual business so i think if we want if you want to think about the egyptian economy strategically given also the huge youth population that we have we say that it becomes a startup nation let’s go for a startup nation model we want to empower these young people we would like to give them access to the knowledge to the tools to the network and we would like to evolve lots of startups that would be able to kind of um contribute to advancing egypt itself and also be able to sell and create economic value for the global economy and all around the world now what about the challenges facing young entrepreneurs in egypt well there are plenty of that and i would say that uh challenges are different from the step in which the business is is emerging um so there are like one challenge that has to do with the experience and knowledge is that to a lot of extent the idea of starting your own business and a scalable business it’s not something that’s uh that’s very popular i mean like we have the understanding of the classic business model of starting a shop starting like a small business in a in a cookie-cutter way that’s something that you really know how it works but it’s trying an innovative business with the potential to fail um i think we there’s a lot of learning when it comes to understanding the tools and the attitude about going into that there are some cultural problems also to be honest like given what we talked about is that we’re not used to this type of business so when someone really say that i’m innovative and i’m starting a new business to do something we’re ever heard about so usually there’s attitude okay okay good luck but there is uh to a lot of extent lack of belief people are not going to put their their money into these businesses so like um like understanding that innovation or something with potential this is also leaves quite a cultural challenge as we move forward we could find uh probably a challenge when it comes to the funding is that if i built a business and i need um to bump in more capital right now to scale the business i think that the options are very very limited at the current point in time so lots of lots of these startups they have to offer services rely on their cash flow to finance their expansion which is a very exhausting process and lots of worthy startups and worthy companies that could scale otherwise with external capital it has to provide services that’s not in the core to be able to attract the capital so all these are challenges and i think it becomes a matter of maturing and and here become comes the endurance part i think there are some very very interesting stories for the ones who were able to make it of how they actually went through downsizing like some of the success stories that exists right now some of them went into 70 downsizing so if they had a team of 20 they ended up just they lost most of their team and they ended up like small group and most likely they had like delays and uh and their salaries and lots of lots of challenges um but they went through that so they learned how to go through that another part is the flexibility of pivoting okay i was intending to do that but all right let’s say that this didn’t work so now like i say that this is uh we have the stigma around failure but so for me to convince that this didn’t work probably it might seem like i’m saying that i was not uh i was not smart enough at the beginning so like but to me for me to have the courage to say that this didn’t work it’s time to visit and also to communicate this to the team around me and to even the parents everyone who’s looking at the startup to do this pivot also this becomes quite like a sharp change um so all these are challenges but it comes down to the tense and endurance of the entrepreneurs are starting to process okay since we are running out of time i have just one final question for you if you would like to answer it briefly you touched on a very important issue which is funding perhaps this is an essential issue when it comes to entrepreneurship how would young entrepreneurs convince investors with their ideas oh um the good thing is that i’m writing a book about that i’m writing a small book about that and um like i think it comes down to a core belief in what they are doing understanding of what investors are looking for because you have to look at it from an investor standpoint an investor would like to put right now ten thousand pounds in one year it’s gonna be a hundred thousand so an investor someone who puts ten thousand and it gets ten percent of the company after a year the ten percent of the company right now equals hundred thousand so that’s what he’s thinking about that one challenge is that entrepreneurs usually get there with the attitude is that this is my i’m passionate about i’m gonna talk to you about myself and my ideas and what you’re doing you have to think about it from the perspective of investors is that i’m going to give you a stake in this company and this company to have the potential to grow and in order for them to be able to communicate that there are some hard scales and there are some soft skills the hard skills comes into understanding the potential for scale the potential for growth and being able to calculate and and kind of um do this properly and on the other hand he has to communicate this and have the charisma to convince the investors that i am the qualified entrepreneur to tap into this market opportunity and to scale this company so i think with the balance of the hard skills and the softer skills if i’m convincing right convincing you right now with the facts and figures and you see that i’m qualified enough most likely you’re going to put money on the table so a balance between both of that that’s that’s usually what gets entrepreneurs to respond to formula of success

yeah okay mr abdulrahman meghdi water an entrepreneur uh entrepreneur and expert uh thank you very much for shedding light on this very important topic and coming today thank you very much

thank you well indeed thank you